Consider you’ve built your no-code MVP and are ready to validate it with real users to ensure it solves their problems. You’re excited to gather feedback and improve your product. But as you analyze the results, you realize nobody wants to use your product. No one seems interested in your solution. You start to panic. You’ve done all this work, and the feedback tells you you’ve failed.
But have you? What if you could step back and better understand what’s going on? What if there was a way to validate your MVP before launching it? This guide will help you answer these questions by showing you how to conduct MVP validation for your SaaS startup as a non-technical founder. MVP validation is a critical step to improving your no-code MVP before a full launch, and it’s nothing to panic about.
Instead, think of MVP validation as a way to gather the information you need to improve your product and build a better solution for your target audience. If you can get that information sooner rather than later, you can avoid a lot of stress when it’s time to launch your product. In this guide, we’ll break down what MVP validation is, the benefits of MVP validation, and how you can conduct MVP validation for your no-code MVP as a non-technical founder.
MVP validation confirms that your Minimum Viable Product (MVP) solves a genuine problem for your target audience and that users are willing to pay for your solution. An MVP is the most basic version of your product, including only the essential features to solve the core problem. Validation ensures that before committing time and money to full-scale development, the MVP proves its value to early adopters.
This can seem overwhelming for non-technical founders, but the validation process doesn’t require coding knowledge. Validation is more about gathering real-world feedback from potential users and ensuring that the product concept resonates with the market.
MVP validation focuses on user feedback, market demand, and real-world testing. It helps startups avoid spending money and time building features users don’t need. Non-technical founders can rely on no-code tools and external agencies like Minimum Code to manage the technical aspects while they focus on gathering feedback.
Validation is critical for any SaaS startup because it reduces the risk of building a product nobody wants. Many SaaS founders, especially those without a technical background, are tempted to focus heavily on features and design, but what’s more important is ensuring a real market need for the product. Here’s why MVP validation is vital:
MVP validation helps you determine your idea's viability before investing heavily in total development. It ensures that you’re building a product that addresses a real problem your target audience faces. By validating early, you avoid the common startup pitfall of creating a product without understanding market demand, which can lead to wasted resources.
According to a report by CB Insights, 42% of startups fail because they build products that do not solve a market need. This highlights how essential MVP validation is in ensuring that your product addresses a genuine problem.
MVP validation is an intelligent way to optimize resources for SaaS startups working on limited budgets. Instead of spending time and money building a fully developed product, you focus on testing the core idea with a basic version. If the MVP gains traction, you can confidently invest in scaling the product. If it doesn’t, you can pivot or refine your idea before too many resources are spent.
Early user feedback is crucial. MVP validation allows you to test your assumptions in real-world conditions and gather data on what users want. Non-technical founders can collect feedback on user experience, feature requests, and pain points, which can be used to improve the MVP. This iterative process of listening to users and making adjustments based on their feedback increases the likelihood of building a product that resonates with your target market.
For instance, when Dropbox started as an MVP, it only offered a simple demo video explaining the core concept. Early adopters’ feedback helped Dropbox refine the product and focus on the features users needed, which led to its eventual success.
The MVP validation process can present unique challenges for non-technical founders, primarily because they may need more coding skills to adjust the product quickly. However, these challenges can be managed with the right approach and tools. By leveraging no-code development platforms and external agencies, non-technical founders can focus on the validation process without worrying about the technical complexities.
Non-technical founders often struggle with building prototypes or MVPs because they don’t have the coding experience to develop and modify features quickly. This is where no-code platforms like Bubble.io, Webflow, and Xano come in. These platforms allow founders to create functional MVPs without writing a single line of code. You can quickly build and test core features, make modifications based on feedback, and iterate faster.
Another challenge for non-technical founders is figuring out how to gather and interpret feedback from potential users. They might need the tools or knowledge to set up surveys, interviews, or user testing environments that provide actionable insights. However, many resources are available to make this process easier.
We are a no-code development agency tailored for non-technical entrepreneurs looking to launch B2B SaaS or service web apps quickly. Our expertise lies in using tools like Bubble.io, Xano.com, and Webflow to deliver MVPs within a month. Why you should work with us: We offer rapid development speed, cost-effectiveness compared to traditional methods, scalable and secure solutions, and full-service support from design to post-launch.
We're ideal for founders who've experienced lengthy traditional development cycles or need a technical co-founder. Our approach solves common pain points like needing more tech skills, no-code scalability, security concerns, and the desire to focus on business while we handle the tech. With Minimum Code, you can finally bring your long-held business idea to life quickly and efficiently without breaking the bank. Bring your long-held business ideas to life with us! Reach out today for a free product discovery & scoping session, and see how our no-code development agency can help you turn your vision into reality.
The first and most crucial step in MVP validation is clearly defining your value proposition—the problem your product solves—and identifying your target audience—who will benefit from the solution. Without clarity on these two aspects, the rest of the validation process will lack focus.
Create a detailed buyer persona. Who are they? What’s their demographic? What specific pain points do they have that your product solves? Are they freelancers, startups, or large enterprises?
Many founders need help narrowing down the core problem their product solves, which can make it challenging to validate effectively.
Some founders may need to be more accurate with their target audience, making validation ineffective.
No-code MVPs are quick, simple, and affordable to build. You can create an MVP without writing a single line of code. Instead, you leverage no-code tools to get the job done. For instance, to build an MVP for a new app, you could use no-code tools to create a website, a database, and even the app’s user interface. You could even use no-code tools to automate tasks and processes to improve functionality. An MVP aims to validate your business idea by learning about your target audience and their preferences. No-code MVPs can help you achieve your goals faster than traditional coding methods.
For non-technical founders, building a fully functioning product might only be realistic with coding skills. Instead, you can use no-code platforms to create a prototype—a basic version of your product that includes core features. This lets you gather feedback on usability and value without needing an entire development team.
Use No-Code Development Tools: Platforms like Bubble.io, Adalo, Glide, or Xano allow non-technical founders to build functional MVPs. Focus on creating a prototype with only the essential features.
Once the prototype is live, get it into the hands of your target audience. Use tools like UserTesting or Maze to collect data on how users interact with the prototype and refine it based on their feedback.
Platforms like Hotjar or Google Analytics can be used to track user behavior on the prototype. Are they completing tasks? Where do they drop off? These insights are invaluable for refining your MVP.
We are a no-code development agency tailored for non-technical entrepreneurs looking to launch B2B SaaS or service web apps quickly. Our expertise lies in using tools like Bubble.io, Xano.com, and Webflow to deliver MVPs within a month. Why you should work with us: We offer rapid development speed, cost-effectiveness compared to traditional methods, scalable and secure solutions, and full-service support from design to post-launch.
We're ideal for founders who've experienced lengthy traditional development cycles or need a technical co-founder. Our approach solves common pain points like needing more tech skills, no-code scalability, security concerns, and the desire to focus on business while we handle the tech. With Minimum Code, you can finally bring your long-held business idea to life quickly and efficiently without breaking the bank. Bring your long-held business ideas to life with us! Reach out today for a free product discovery & scoping session, and see how our no-code development agency can help you turn your vision into reality.
After launching your no-code prototype, you need to gather qualitative feedback. Conducting user interviews and distributing surveys will help you understand the MVP's real-world application and whether it solves the core problem.
Use tools like Google Forms, Typeform, or SurveyMonkey to distribute surveys to a larger audience. Surveys allow you to gather structured feedback and gauge overall satisfaction.
Ask users what they liked and didn’t like and what improvements they’d suggest. Pay special attention to feedback that indicates whether the MVP effectively solves their core problem.
Getting users to commit time to an interview or survey can be challenging.
Non-technical founders need help interpreting technical feedback on the MVP.
MVP validation confirms your business idea’s viability by collecting and analyzing feedback on your minimum viable product (MVP). Instead of launching a full-fledged product, MVP validation helps entrepreneurs understand their target audience’s needs and preferences by testing a simplified version of their solution. This process aims to identify the most critical features and address any usability issues before scaling the product for a larger audience.
Customer Acquisition Cost (CAC) measures the total cost of acquiring a single customer. This includes all marketing, sales, and related expenses. CAC helps you determine how cost-effective your customer acquisition efforts are and whether your MVP can attract users efficiently.
CAC = (Total Marketing + Sales Costs) / (Number of Customers Acquired)
Lifetime Value (LTV) is the total revenue you can expect from a customer regarding their relationship with your business. Comparing LTV to CAC helps you assess whether your MVP is sustainable—if the cost of acquiring a customer is higher than the revenue they generate, it’s a sign that changes need to be made.
LTV = (Average Revenue per Customer) × (Average Customer Lifespan)
The churn rate measures the percentage of users who stop using your product within a given period. It’s a crucial metric to track because a high churn rate can indicate that your MVP isn’t solving users' problems or meeting their needs effectively.
Churn Rate = (Number of Customers Lost During a Period) / (Total Number of Customers at the Start of the period)
Monthly Recurring Revenue (MRR) is the total predictable monthly customer revenue. This is a critical metric for SaaS startups providing insight into your MVP's growth and financial health.
MRR = (Number of Customers) × (Average Revenue Per User)
The Product-Market Fit (PMF) score measures how well your product meets the needs of your target audience. Achieving PMF means that a significant percentage of your users would be disappointed if they could no longer use your product, a key indicator of success.
To calculate the PMF score, ask users: “How would you feel if you could no longer use this product?” The critical responses to measure are:
Active users measure the number of unique users engaging with your MVP daily (DAU) and monthly (MAU). This metric indicates how often users find value in your product and whether they return regularly. To calculate it:
No-code MVPs allow you to test your business idea quickly and efficiently before investing in a fully-coded web application. They help you save time and money by enabling you to validate your app idea with real users and incorporate their feedback into your final product—before you build it.
No-code MVPs are often basic web applications that include the core features of your future product. Building a no-code MVP can take anywhere from a few days to a couple of months, depending on the complexity of your project. However, the process is much quicker than developing a traditional MVP, which can take six months or longer.
Building a new product can be an overwhelming task. Just figuring out what to make can be a challenge in itself. There are so many things to consider. What features or functions will the users need? What do they want? What will solve their problems? You can spend weeks (or months) trying to figure this out before you even get to the part about building the product.
Can you reduce this time significantly? This is where MVPs in Scrum come in, especially in the context of No-Code MVPs. In this guide, we'll provide valuable insights on how to speed up the build process by starting with a solid plan using an MVP in Scrum.
One way to help you achieve your goals is to partner with a no-code development agency like Minimum Code. We can help you quickly create a product that works to solve your users' problems and get valuable feedback.
A Minimum Viable Product is a product version that includes only the necessary features to meet the needs of early adopters and validate a product idea. It allows teams to gather feedback from real users while minimizing the time and resources spent on development. By focusing on core functionalities, businesses can test hypotheses about their market and make informed decisions about future iterations.
Scrum is designed around iterative development, where teams work in short cycles (sprints) to deliver increments of the product. An MVP is developed during these sprints, allowing teams to focus on essential features while continuously improving based on user feedback. Scrum promotes collaboration across various roles—developers, designers, and product owners work together to create the MVP.
This collective effort ensures that the product effectively meets user needs and business goals. After releasing the MVP, Scrum teams gather feedback during sprint reviews. This feedback is invaluable as it guides the following steps, enabling teams to pivot or iterate on their product based on real user experiences. The Scrum framework emphasizes prioritizing features based on their value to the user.
The MVP focuses on delivering the most crucial functionalities, ensuring that the team works on what matters most. With each sprint, teams reflect on their progress and adjust their approach. The MVP allows continuous improvement, where features can be refined and new ones added based on user feedback and market changes.
By focusing on essential features, teams can launch their products faster, allowing them to enter the market and gain traction without unnecessary delays. Developing an MVP minimizes upfront costs, particularly for startups or entrepreneurs without technical backgrounds. It allows them to validate their ideas without investing heavily in full-scale development. MVP encourages teams to prioritize user feedback, ensuring the final product meets user expectations and needs.
The iterative nature of Scrum allows teams to adapt quickly to feedback and market changes, making it easier to pivot if necessary. By validating ideas early through an MVP, businesses can reduce the risk of launching new products and ensure they build something users want. An MVP helps teams focus clearly on their goals and avoid feature bloat, derailing development efforts, and diluting the product's value.
Working with a no-code development agency like Minimum Code can significantly enhance the MVP creation process for non-technical entrepreneurs looking to launch B2B SaaS or service web applications. Utilizing tools like Bubble.io and Webflow, Minimum Code can deliver MVPs within a month, allowing founders to test their ideas in the market quickly.
Unlike traditional development methods, no-code solutions are more affordable, enabling entrepreneurs to allocate resources efficiently. Minimum Code addresses common concerns regarding no-code platforms, providing scalable and secure solutions that can grow alongside your business.
From design to post-launch, Minimum Code offers comprehensive support, allowing entrepreneurs to focus on business strategy while handling technical aspects. By leveraging Scrum principles and no-code development capabilities, entrepreneurs can effectively bring their business ideas to life, test them in the market, and refine them based on real-world feedback.
Traditional software development often involves extensive coding and the assembly of complex architectures, which can take several months or even years. In contrast, no-code platforms enable rapid development by allowing users to build applications visually. This significantly shortens the time to market, making it possible to have a functional MVP within weeks or even days. For instance, no-code tools like Bubble.io and Webflow allow entrepreneurs to quickly create interactive prototypes without writing a single line of code.
Traditional development typically incurs high costs for hiring skilled developers and project managers. On the other hand, no-code solutions reduce these expenses by enabling non-technical founders to build and manage their products without needing an entire technical team. As a result, entrepreneurs can allocate their budgets toward other essential business areas, such as marketing and customer acquisition.
No-code platforms democratize the development process, empowering individuals without coding backgrounds to create and modify applications. This capability allows founders to take ownership of their projects, enabling them to implement changes based on user feedback without waiting for a developer’s availability. Traditional methods often result in bottlenecks due to reliance on developers for every adjustment or feature addition.
While traditional development offers custom-built solutions that can be optimized for scalability and security, no-code platforms have also made significant strides in this area. Modern no-code tools provide scalable options and integrate with robust security measures, addressing common concerns about using these platforms for MVPs. Companies like Minimum Code focus on ensuring that their no-code solutions are scalable and secure, mitigating potential risks associated with these platforms.
The agile nature of no-code development allows for continuous iteration based on user feedback. Founders can quickly deploy updates, test new features, and pivot strategies as needed. This contrasts sharply with traditional development, where changes may require lengthy development cycles, making it difficult to respond to market demands or customer preferences in real time.
Agencies like Minimum Code provide comprehensive support to help non-technical entrepreneurs navigate the development landscape. From initial concept development to post-launch support, these agencies streamline the MVP creation process, ensuring entrepreneurs can focus on their core business strategy.
In contrast, the agency handles the technical aspects. Traditional development often requires founders to manage multiple vendors and negotiate with various service providers, which can lead to clarity and communication.
With Minimum Code, you can finally bring your long-held business idea to life quickly and efficiently without breaking the bank. Bring your long-held business ideas to life with us. Get a free product discovery and scoping for your app idea today!
MVPs help teams zero in on the most critical features. This focus allows developers to align with the product vision while delivering immediate user value. Working on a simplified product version lets teams prioritize what matters most to users. By doing so, they can effectively meet user needs and avoid unnecessary complexity derailing the development process.
One of Scrum's core principles is continuously incorporating user feedback. MVPs allow teams to release a basic version of their product to users quickly. This early release invites valuable feedback, which can be integrated into future iterations. By analyzing user interactions and feedback, teams can identify what works and what doesn’t and how they can enhance the product in subsequent sprints.
Launching an MVP allows teams to test assumptions and hypotheses with real users before committing to a full-scale development effort. This process reduces the risk of investing time and resources into a product that may not meet market demands. By validating ideas early on, teams can pivot or iterate based on user response, ultimately leading to a more successful product launch.
The agile nature of Scrum supports rapid adjustments based on changing market conditions or user feedback. MVPs facilitate this flexibility by enabling teams to experiment with various features and functionalities. If a particular feature resonates well with users, the team can focus on enhancing it further in subsequent sprints. Conversely, if a feature fails to engage users, the team can quickly pivot away from it without incurring significant costs or delays.
Scrum relies heavily on collaboration among cross-functional teams, including developers, designers, and stakeholders. An MVP fosters a shared understanding of the product vision, encouraging all team members to contribute actively to the product’s development. This collaborative environment ensures everyone is on the same page regarding priorities, timelines, and user needs.
The MVP approach aligns perfectly with Scrum's emphasis on delivering incremental value in short sprints. By focusing on the essential features, teams can launch their product sooner. This allows them to start generating user interest and feedback immediately. This rapid time to market can be crucial for staying ahead of competitors and establishing a foothold in the market.
One of the biggest challenges teams face when building a Minimum Viable Product (MVP) is misunderstanding what an MVP is and is not. Some teams overcomplicate the MVP by including unnecessary features, while others underdeliver by launching a product that needs more essential functionality.
To avoid such pitfalls, teams must clearly define the MVP's purpose by identifying the core problem it aims to solve. Engaging stakeholders early helps align expectations and prioritize features based on user needs and market demands.
Gathering meaningful user feedback can be challenging, especially if the team needs to know what to ask or how to interpret the data. Teams may struggle to make informed decisions for future iterations without actionable insights.
Implementing structured feedback mechanisms, such as surveys, user interviews, and usability tests, can help. Develop specific questions that target user experience and feature performance. Tools like Typeform can facilitate this process by allowing teams to create tailored surveys to gather actionable insights.
In the rush to launch an MVP quickly, teams may sacrifice quality. Bugs and usability issues can harm the product's reputation and deter potential users from engaging.
To avoid this, establish a minimum quality standard for the MVP. Utilize automated testing and continuous integration practices to maintain quality, even when moving quickly. Encourage team members to take ownership of the product's quality throughout development.
Different stakeholders may have varying expectations regarding the MVP, leading to conflicts and confusion. This misalignment can delay the development process and dilute the MVP's effectiveness.
Fostering open communication and regular check-ins with stakeholders is essential. Use Scrum ceremonies such as Sprint Reviews and Sprint Planning to ensure everyone is aligned on goals and priorities. Visual aids like product roadmaps can also help clarify the vision and direction.
Limited resources, such as time, budget, or team capacity, can pose challenges when developing an MVP. This limitation may lead to compromises that affect the MVP's overall success.
To combat this, prioritize features and functionalities based on impact and feasibility. Focus on what will deliver the most value to users within the available resources. Additionally, consider leveraging no-code tools like Minimum Code to accelerate development without requiring extensive technical resources.
After launching the MVP, teams may feel overwhelmed by the feedback and potential features to implement. The pressure to iterate quickly can lead to burnout and poor decision-making.
To avoid this, adopt a structured approach to prioritizing feedback and feature requests. Use frameworks like the MoSCoW method (Must have, Should have, Could have, Won’t have) to categorize and prioritize development tasks. Create a roadmap for future iterations that aligns with user needs and business goals.
One of the most prevalent issues in MVP development is scope creep, where additional features and functionalities are continually added beyond the original objectives. This can lead to delays and an unfocused product. To combat this, teams should strictly adhere to the defined scope and prioritize essential features.
Effective communication with stakeholders is crucial. When stakeholders are not engaged early or frequently, it can result in misaligned expectations and dissatisfaction with the final product. Regular check-ins and feedback loops can help keep everyone aligned.
An MVP is only as valuable as the insights it provides. The MVP may fail to deliver meaningful feedback if the user needs and pain points are not accurately identified. Conducting thorough user research and leveraging user personas can help clarify these needs.
While Scrum emphasizes adaptability, teams may need help to pivot when new information arises post-launch. Maintaining a mindset that embraces change and encourages experimentation can help teams adjust strategies based on honest user feedback.
Although speed is an MVP's key advantage, rushing through development can compromise quality. Teams should find a balance between rapid delivery and maintaining high standards for usability and performance. Regular testing and quality assurance practices can mitigate this risk.
Many teams focus solely on the MVP's launch but need to plan more for post-launch activities such as user support, continuous updates, and feedback gathering. Developing a roadmap for ongoing engagement is essential for the product's long-term success.
Teams may encounter skill gaps, particularly in no-code or low-code environments. Ensuring team members' proficiency in the chosen development tools is crucial for efficient MVP creation. Investing in training and resources can help bridge these gaps.
Gathering data is only beneficial if the metrics are relevant and used effectively. Teams should clearly define the key performance indicators (KPIs) that matter most for the MVP and develop processes for analyzing this data to inform future decisions.
Cultural resistance within teams can hinder the adoption of agile practices and new tools. Fostering a culture that embraces innovation and continuous learning is vital for overcoming this resistance.
Teams may need to pay more attention to the time required for MVP development, which can lead to rushed work and unmet expectations. Setting realistic timelines based on the complexity of the product and available resources is essential for success.
Bring your long-held business ideas to life with us. Get a free product discovery & scoping for your app idea today!
Establishing specific goals before starting the MVP development process is critical. Determine what you want to learn from the MVP and how it aligns with overall business objectives. Clear objectives provide a roadmap for the development process and help ensure the team remains focused on delivering value.
Engaging stakeholders from the outset fosters collaboration and ensures their input is considered in the development process. Regular communication with stakeholders allows for alignment on expectations and helps avoid misunderstandings later in the project.
Scrum thrives on agility, and embracing agile practices is crucial for MVP development. Adopt iterative cycles, maintain flexibility in adjusting priorities based on feedback, and conduct regular Scrum ceremonies (e.g., Sprint Planning, Daily Stand-ups, Sprint Reviews) to ensure ongoing alignment and transparency.
Focus on developing features that directly address user needs and pain points. Use techniques like user story mapping to visualize user journeys and prioritize features based on their impact on the user experience. Engage users in feedback loops to validate assumptions and iterate on features accordingly.
Resist the temptation to include every desired feature in the MVP. Instead, concentrate on the essential functionalities that validate the product concept. By limiting the scope, teams can streamline development and focus on delivering a high-quality user experience.
Utilize data-driven insights to inform decisions during the MVP development process. Implement analytics tools to track user engagement and gather feedback on the MVP's performance. This data helps identify areas for improvement and guides future iterations.
Have a plan in place for what comes after the MVP launch. Define a strategy for iterating on the product based on user feedback and performance metrics. Prioritize ongoing user engagement and support to cultivate a loyal user base.
Once the MVP is launched, embrace a culture of rapid iteration. Use the feedback gathered to make informed changes and enhancements to the product. The goal is to create a cycle of continuous improvement that keeps the product aligned with user needs.
Foster a collaborative environment where team members can share ideas, discuss challenges, and contribute to problem-solving. Encourage open communication and cross-functional collaboration to leverage the team's diverse skill sets.
If utilizing no-code platforms like those offered by Minimum Code, ensure the team is well-versed in these tools. Training sessions can help team members understand how to use no-code solutions to accelerate MVP development effectively.
Minimum code is a development approach between no-code and traditional code. It uses software development kits or low-code platforms to build MVPs quickly. In this approach, the goal is to use as little code as possible to achieve the desired functionality for an MVP. Some code may be involved, but it’s likely only for impossible custom features with no-code tools.
Using minimum or low code to build MVPs can speed up development time significantly compared to traditional coding. It can cut the time down by weeks or even months. This approach can save valuable time and resources for founders looking to validate their business ideas quickly.